It's an absolutely awesome looking SUV.
But the rear lights look far too similar to the F-Type, I think. And also, I don't think it's wise for Jag to launch an SUV (especially as it will be in direct competition to the LR products, which isn't in Jag's best interests). That said, it looks brilliant.
It's just that Jag's now starting to remind me of Aston Martin. Aston Martins look brilliant too, but as many of you may have noticed, they copy-paste their designs onto all their models. I always preferred Jags, because Jags were not only great looking but each of them looked unique whilst keeping the design language. What I worry now is that Jag will follow the Aston Martin route, ending up with an awesome design... which gets copy-pasted onto all their models so that soon enough it will be hard to tell the models apart.
Maybe I am nitpicking... but it's a sobering thought